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Virtuous CRM vs Zeffy: quoted pricing or $0 for your nonprofit?
Zeffy is free at any size, with no platform, transaction or card fees. Virtuous quotes a custom subscription per organization, so the price depends on your size and is only available on request.
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Zeffy VS Virtuous
Pricing
Zeffy:
$
0.
Virtuous: 
Varies.
An enterprise platform built for mid-size and large nonprofit teams. Tiered pricing scales with your organization.
Processing fees
Virtuous:
Varies.
Virtuous processes all payments through Stripe.
Platform fees
Zeffy:
$
0.
Zeffy never takes a cut. Unlike platforms that skim 3–5%, you keep 100% of every donation.
Virtuous:
n/a.
Because Virtuous offers a variety of tools and is no longer just a CRM, they offer custom pricing to their customers, including a flat subscription fee and no platform fee.
Monthly fees
Zeffy:
$
0/month.
No subscriptions, no paywalls. Every org, big or small, gets full access for free.
Virtuous:
Custom.
Custom pricing based on your nonprofit's needs.
Other fees
Zeffy:
$
0.
We've never charged a single cent to nonprofits and we never will.
Virtuous:
n/a.
No additional fees are published by Virtuous.
Value for money
Zeffy:
5/5.
Value for money 5.0 on Capterra, based on 461 reviews. All-in-one fundraising, zero fees, unbeatable value.
Virtuous:
Features
Zeffy:
4.8/5.
Ease of use 4.8 on Capterra, based on 494 reviews. No training needed, and a campaign goes live in under 30 minutes.
Virtuous:
4.5/5.
Built for mid-size to large nonprofit teams, Virtuous offers a full suite of products: a donor database, giving insights, reporting, AI fundraising assistance, online giving, and volunteer management.
Source: Virtuous Ease of Use on Capterra (48 reviews) →
Donations
Zeffy: 
Donations without the cut. Custom forms, tax receipts, donor tracking - all fee-free.
Virtuous:
Branded donation forms and campaign pages through Virtuous Raise, which can be used as a standalone product.
Ticketing
Zeffy:
Sell tickets, check in guests, track sales - and keep 100%. No fees. No fine print.
Virtuous:
Ticketed Events handle tickets, add-ons, sponsorships, a registration page and ticket sales tracking, with attendee check-in.
Peer-to-Peer Fundraising
Zeffy:
Teams or individuals launch fundraising pages in minutes. Track progress, keep 100%. No fees.
Virtuous:
Native peer-to-peer and crowdfunding pages.
Auctions
Zeffy:
Run auctions without giving up a percentage. List items, track bids, collect payments - all fee-free.
Virtuous:
No auction product is named in the Virtuous suite.
Raffles
Zeffy:
Host online raffles and 50/50s. Track sales, set ticket limits, stay compliant - all without paying a cent.
Virtuous:
No raffle product is named in the Virtuous suite.
Online Store
Zeffy:
Skip the tool sprawl. Sell merch and manage your store in one place - no fees, no add-ons.
Virtuous:
Premiums and Products lets donors add branded swag or mission products to the same cart as their gift, with fulfillment triggered automatically.
Memberships
Zeffy:
Automate memberships with no per-member fees. Dues go straight to your org - perfect for clubs, alumni, and supporters.
Virtuous:
A donor portal gives donors self-service management of their gifts and payment methods and provides easy year-end tax statements.
Donor management/CRM
Zeffy:
Ditch the expensive CRM. Track donations, send thank-yous, and build donor loyalty - all fee-free.
Virtuous:
Full donor profiles with engagement scoring, relationship mapping, and AI-powered insights.
Emails & Newsletter
Zeffy:
Manage contacts and send newsletters from the same place you fundraise, with no fees.
Virtuous:
Built-in email campaigns with templates, automation, and personalization based on donor behavior.
Payment Processing
Zeffy:
Payments run on Stripe, through an account Zeffy sets up and manages for you. No processor to choose, and no fees on any of it.
Virtuous:
Virtuous processes all payments through Stripe.
Payment Methods
Zeffy:
All-in-one fundraising: donations, events, memberships, email, and donor CRM - 100% free.
Virtuous:
Cards, ACH, PayPal, Venmo, Apple Pay and Google Wallet, through Virtuous Raise.
Credit Card Payments
Zeffy:
Accept all major credit cards with zero processing fees. Zeffy covers the cost - you keep 100% of every donation.
Virtuous:
Card payments through Virtuous Raise, powered by Stripe.
Apple Pay & Google Pay
Zeffy:
One-tap donations and tickets with Apple Pay & Google Pay. No fees, just smooth mobile checkouts.
Virtuous:
Apple Pay and Google Wallet are supported through Virtuous Raise.
ACH / Bank Transfers
Zeffy:
Accept bank transfers with zero fees. Full donation amounts go straight to your mission.
Virtuous:
ACH available through Virtuous Raise.
Tap to Pay App
Zeffy:
Anyone on your team can take payments from their phone. No card reader, no fees, no friction.
Virtuous:
A virtual terminal handles phone and mail gifts. No phone-based tap to pay is named in the Virtuous suite.
Support
Zeffy:
4.9/5.
Customer service 4.9 on Capterra, based on 461 reviews. Free email and phone support, typically answered within 1 to 6 business hours.
Virtuous:
4.5/5.
Support is included for all subscribers at no additional charge, with response times set by issue severity.
Source: Virtuous Customer Service on Capterra (40 reviews) →
Help Center
Zeffy:
Searchable help docs, video tutorials, and step-by-step guides - all free, all the time.
Virtuous:
Comprehensive help center with step-by-step guides as well as access to Virtuous Academy, their online training platform for responsive fundraisers.
Email Support
Zeffy:
Email us anytime. Most questions answered within hours - not days.
Virtuous:
Email support, with response targets set by issue severity rather than by plan
Phone Support
Zeffy:
Need to talk? Call us. Real support from real people who understand nonprofits.
Virtuous:
Scheduled phone support, with 24/7 coverage for Severity 1 issues
Onboarding
Zeffy:
Get set up in under 30 minutes. No training required - but we're here if you need us.
Virtuous:
Collaborative onboarding with an implementation manager. Additional professional services are available as an add-on.
Community
Zeffy:
Join thousands of nonprofits sharing tips, templates, and best practices.
Virtuous:
No community forum or user groups, but they host a free annual virtual summit and a paid in-person conference
Zeffy is 100% free, always.
Keep more of every dollar without losing donor insights
💬
Know what it costs before you commit
Virtuous prices every organization individually and quotes on request, so the only way to learn your number is to talk to their team. Zeffy is $0, published, and identical for everyone.
📈
A price that doesn't grow when you do
Virtuous describes tiered pricing that scales with your organization, so the bill follows your growth. Zeffy stays at $0 as your list, your events and your revenue grow.
🧰
One product instead of a suite to assemble
Virtuous sells a suite, with Raise usable as a standalone product and the subscription quoted across what you take. Zeffy includes donations, ticketing, raffles, auctions and peer-to-peer in one free product.
Can I run events and auctions without paying for extra tools?
Yes. Zeffy includes ticketing, raffles and auctions at no cost. Virtuous has Ticketed Events, and quotes its pricing per organization.
Can I export my data and leave whenever I want?
Your data stays yours. Export donor records, transaction history, and contact lists anytime. Zeffy never locks you in with contracts or data restrictions, so you can move platforms whenever it makes sense for your organization.
Is Zeffy really free, or are there hidden costs?
Zeffy is 100% free for nonprofits. There are no monthly fees, platform fees, or setup costs. Donors have the option to leave a voluntary contribution to keep Zeffy free for organizations like yours.
Can I track donors and send emails without paying monthly fees?
Yes. Zeffy includes donor management and email tools at no cost. Track giving history, segment supporters, and send campaigns without paying for a CRM subscription or per-contact fees.
Do I need technical skills or training to get started with Zeffy?
No training required. Create donation forms, event pages, or raffles in minutes using simple templates. Launch your first campaign the same day you sign up, without onboarding calls or setup fees.
How much does Virtuous cost per month for nonprofits?
Virtuous does not publish prices. In their own words, pricing is custom, includes a flat subscription fee and no platform fee, and is tiered so that it scales with your organization, so you get a figure by contacting their team. Capterra lists their Basic, Platform and Enterprise plans as custom quote only. Zeffy has no monthly fee, no platform fee and no transaction fee.
Can I run peer-to-peer fundraising campaigns without extra fees?
Yes. Zeffy includes peer-to-peer fundraising at no cost. Virtuous offers native peer-to-peer and crowdfunding pages.
Is Zeffy a CRM, or do I need separate donor management software?
Zeffy includes built-in donor management tools to track giving history, manage recurring gifts, and segment supporters, all free. You don't need a separate CRM subscription.
How much can my nonprofit save by switching from Virtuous to Zeffy?
Zeffy charges nothing at all: no platform fee, no transaction fee and no card fee. What you save depends on the subscription Virtuous quotes you and on the rate of the processor you use.
Does Zeffy offer support if I need help getting started?
Yes. Zeffy provides free support to every nonprofit, typically answering within 1 to 6 business hours. Virtuous includes support for all subscribers, with response times set by issue severity.
Does Virtuous include auction software?
No auction product is named in the Virtuous suite. Their published product line has six entries: CRM, Raise, Insights, Momentum, Analytics and Volunteer, and their developer documentation covers auctions only as a recipe for importing data from a separate auction platform into Virtuous. Zeffy includes online and silent auctions at no cost, with item pages, bidding and payment collection in the same account as your donations.
What does Virtuous CRM cost for a small nonprofit?
Virtuous does not publish a figure for any size of organization. CRM+ is quoted by revenue band and each other product is quoted separately, so a small nonprofit and a large one both get their number by contacting the team. Zeffy is $0 for every nonprofit at every size, with no platform fee, no transaction fee and no card fee.
Does Virtuous include prospect research and donor segmentation?
Segmentation is built into the Virtuous CRM, which exposes segments, campaigns and query options through its API. Prospect research is not a separate product in their six-product line. Zeffy includes donor records, giving history and segmentation for free, so you can group supporters and follow up without paying for a CRM subscription.
Does Virtuous offer peer-to-peer fundraising?
Virtuous offers native peer-to-peer and crowdfunding pages. Zeffy includes peer-to-peer at no cost: supporters create their own pages, track their totals against a shared goal, and every dollar raised reaches your organization with nothing taken out of it.
What do Virtuous donation forms include?
Donation forms live in Virtuous Raise, which is documented as its own product and can be used standalone. Zeffy's donation forms are free and fully branded, and every gift lands on a donor record you already own, with no separate CRM to buy.
Does Virtuous handle memberships and dues?
A donor portal gives donors self-service management of their gifts and payment methods and provides easy year-end tax statements. Zeffy includes memberships: sell and renew tiers, collect dues and track who is current, with no per-member fee.
Still undecided?
Keep comparing — and see why nonprofits choose Zeffy
100,000+ nonprofits trust Zeffy — and keep their fees at $0.
For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.
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As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.
Masey, Loose Ends.
Read the full story
“We were incurring a ton of fees for our past fundraising platform and Zeffy has helped us receive so much more of our donations.”
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Amy R
Rebuilding Together Metro Chicago
Zeffy has been invaluable in helping me track our donors, sales, events, and revenue in one spot. The coolest thing about Zeffy is it really is free!
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Debra B
Glory to Glory Women's Mentoring Ministry
Everything about Zeffy suits us starting with (of course, NO fees) but also the ease of use and customer experience as well as their client support!!
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Carmen M
DIVINA World Foundation
Zeffy is very easy to use and ensures that every dollar quickly gets into our account.. A huge help to our work!
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Nathan C
Jiwa International
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SUCCESS STORIES
Zero-fee fundraising in action — nonprofit stories worth sharing.
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