
Most "free" payment processors for charities still charge 1.5% to 2.9% per donation. Only one on this list costs your charity nothing at all.
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"Free payment processing" is one of the most misused phrases in charity software marketing. Before you compare platforms, it helps to understand the different models hiding behind the word "free."
A small UK charity running a full fundraising calendar typically stitches together several tools: Ticket Tailor for the summer fete, JustGiving for the autumn appeal, Crowdfunder for a Christmas campaign, and a separate CRM for donor records. On top of each platform's fee, there is card processing on every transaction. Add a GoCardless Direct Debit subscription for regular givers and the monthly outgoings mount up before you have raised a penny. This article is not just about replacing JustGiving. It is about understanding the real cost of a fragmented tool stack and whether a single platform can consolidate it for nothing.
This is the reality for many of the charities Zeffy works with: a village hall treasurer paying per-ticket fees on Eventbrite that wipe out the fete profit; an unincorporated community group locked out of the better charity-rate pricing because they do not yet hold a charity number. Fee structures that feel small in isolation compound across a fundraising year.
1. Tip-funded (platform absorbs all fees). The platform charges the charity nothing: no platform fee, no processing fee. Revenue comes from optional voluntary contributions that donors can add at checkout. This is the only model where 100% of a donation reaches the charity. Zeffy is the example on this list.
2. Discounted UK charity rates. The processor offers verified registered charities a lower per-transaction rate than its commercial customers. Stripe UK: 1.5% + 20p on UK cards. GoCardless: 1% + 20p per Direct Debit transaction, capped at £2, with a 25% charity discount available. PayPal UK: discounted charity rates via the PayPal Giving Fund. The charity still pays a fee on every donation; it is simply a smaller fee. This is "cheaper," not free.
3. Donor-covered fees. Most platforms offer a checkbox at checkout asking donors to add a small percentage to cover processing. When a donor opts in, the charity nets close to 100%. When they do not, the fee comes out of the donation. UK donors are more fee-sensitive than their US counterparts: Money Saving Expert and BeCleverWithYourCash have both covered the JustGiving ~17% suggested tip prompt at length, and UK charities consistently report that aggressive tip prompts damage donor trust and reduce conversion rates. Effective take-rate on this model depends entirely on opt-in behaviour, which varies widely.
4. Hardware plus per-transaction (for in-person giving). GoodBox sells dedicated contactless donation devices for in-person giving at churches, museums, and events. SumUp and Zettle offer card readers popular at charity shops, fetes, and door collections. Each combines a hardware cost with a per-transaction fee. This is covered in entry 7 below.
The cleanest way to compare options is to ask one question: what does the charity actually keep from a £100 donation, before any donor opt-in?
| Model | Platform fee | Processing fee | Net on £100 (no donor opt-in) |
|---|---|---|---|
| Tip-funded (Zeffy) | £0 | £0 — covered by platform | £100.00 |
| Discounted nonprofit rate (Stripe) | £0 | 2.2% + £0.30 | ~£97.50 |
| Discounted nonprofit rate (PayPal) | £0 | 1.99% + £0.49 | ~£97.52 |
| Stacked platform + processing (Donorbox Standard) | 2.95% | 2.2% + £0.30 | ~£94.55 |
| Stacked platform + processing (Fundraise Up) | 4% | 2.2% + £0.30 | ~£93.50 |
| Donor-covered fees | Varies | Varies | ~£100 if donor opts in; otherwise net is the row above |
Per-donation percentages feel small in isolation. Multiplied across a year of donations, they are not.
| Annual raised | Zeffy (tip-funded) | Stripe nonprofit (2.2% + £0.30) | PayPal nonprofit (1.99% + £0.49) | Donorbox Standard (~5.15%) | Fundraise Up (~6.5%) |
|---|---|---|---|---|---|
| £50,000 | £0 | ~£1,250 | ~£1,240 | ~£2,725 | ~£3,250 |
| £100,000 | £0 | ~£2,500 | ~£2,480 | ~£5,450 | ~£6,500 |
| £500,000 | £0 | ~£12,500 | ~£12,400 | ~£27,250 | ~£32,500 |
Estimates assume an average £100 gift and no donor-covered-fee opt-in. Actual amounts vary with gift size and opt-in rate, but the order of magnitude holds: on every other platform, charities will receive £97 or less per £100 given.
How Zeffy can be truly £0. Zeffy is funded by optional voluntary contributions donors can add at checkout. These are never required and never charged to your charity. Zeffy runs on Stripe under the hood and covers every Stripe fee. See how the optional voluntary contribution model works.
Finding a cost-effective solution matters because every pound in fees is a pound that does not reach your cause. Beyond fees, the right platform also depends on your fundraising mix (online, in-person, recurring, events), your team's capacity, and the features you will actually use.
Here are the questions worth asking any processor before you commit.
Cost and fees
Donation options
Donor experience and donation flow
Fundraising tools beyond a single donation form
Security and compliance
UK GDPR and ICO compliance
Reporting and supporter management
Capterra: 4.8 | G2: 4.9
Zeffy is the only platform on this list that covers the underlying Stripe processing too. Other "free for charities" tools waive their own platform fee but still pass through 1.5% to 2.9% per donation. Zeffy absorbs both layers, so when a donor gives £100, your charity receives £100.
Beyond payment processing, Zeffy includes everything a small-to-mid UK charity is likely to need in one place:
Zeffy is available to UK registered charities and not-for-profit organisations. Globally, more than 100,000 charities have raised over £2bn through Zeffy.
Pricing: 100% free. No platform fees. No processing fees. No setup or subscription costs.
"We are a small not-for-profit start-up organisation that was having problems raising money online. We were limited in how donors could send us money and the processing fees were costly. We found Zeffy easy to use and extremely donor-friendly. Zeffy delivers a receipt to donors immediately." Ronald W., G2
Direct Debit accounts for approximately 31% of all UK charity donations and GoCardless is the payment rail behind nearly every UK fundraising platform that supports it, including Enthuse, Donorfy, Beacon, and ChurchSuite.
Even if you pick another donation platform on top, understanding GoCardless as the underlying infrastructure for UK regular giving is worthwhile. Direct Debit is the gold standard for monthly gifts in the UK: it reduces failed payments, supports higher average recurring amounts, and donors are familiar with authorising it through their bank.
UK fees: 1% + 20p per Direct Debit transaction, capped at £2 per payment. A 25% charity discount is available for registered charities. GoCardless also offers an Instant Bank Pay product for one-off Open Banking donations.
Honest take: GoCardless is infrastructure, not a donation platform. It handles the Direct Debit mechanics; you still need a donation form and a CRM on top. It is best understood as the regular-giving rail that platforms sit on, rather than a standalone solution for a small charity building its first donate page.
Capterra: 4.6 | G2: 4.3
Stripe is the payment rail behind Ticket Tailor, TicketSource, Enthuse, and Zeffy itself. On its own, it provides raw payment rails with no fundraising features included.
UK pricing: 1.5% + 20p for UK cards; 2.5% + 20p for EEA cards; 3.25% + 20p for international cards. Stripe handles 135+ currencies, which makes it useful for charities running international appeals.
Honest take: Discounted, not free. Stripe is the right choice for a technically confident team that wants to build a custom donation experience, integrate with a bespoke CRM, or process payments across multiple currencies. It has no donation forms, no Gift Aid claim submission, no donor acknowledgements, and no fundraising features out of the box. On a £100 donation at UK card rates, your charity nets roughly £98.30.
"I like that Stripe integrates with many, many platforms. Whether it is databases or crowdfunding sites, Stripe is accepted in a lot of places, which has been so helpful for us. I also think it has really accurate reporting and is heavily detail-oriented." Rachel D., G2
Capterra: 4.7 | G2: 4.4
PayPal is a trusted checkout brand that nearly every UK donor has used, which reduces friction on the donate page. Registered UK charities can access discounted rates through the PayPal Giving Fund.
Honest take: Discounted, not free. PayPal is a payment button, not a fundraising platform. It has no Gift Aid automation, no branded donation acknowledgements, no native event ticketing, and no supporter management. The PayPal Giving Fund in the UK routes donations via a separate UK-registered charity, which disburses on its own schedule. This can create cashflow friction for smaller charities that need funds promptly. See the live Zeffy vs PayPal comparison for current UK fees and a side-by-side breakdown.
"The ease of integrating with any website, no matter what platform it is designed on. It is a secure platform, it does not generate errors on the user's side or on the programmer's or administrator's side." Ivan B., G2
Wonderful.org is a UK-based platform that uses Open Banking (account-to-account / Pay by Bank transfers) to achieve a genuinely 0% platform fee, 0% Gift Aid processing fee, and 0% card fee on Pay by Bank transactions.
Honest take: Technically the best-value UK option for digital-first donations, and regularly cited as such by Money Saving Expert. The trade-off is reach and conversion behaviour. Wonderful.org has a smaller donor-facing profile than JustGiving, so cold donors arriving from a search or social campaign may be less familiar with the brand. The Open Banking authentication journey (which requires donors to approve the payment through their banking app) converts well with younger, banked donors comfortable with that flow and less well with older donors unfamiliar with it. Worth running alongside a better-known platform rather than as a sole donation page.
UK fees: 0% on Pay by Bank donations. Card transactions carry processing fees only.
JustGiving is the default UK donation platform for most supporters. Brand recognition is its strongest asset: a JustGiving URL on a fundraising appeal still converts cold donors who recognise it and trust it.
Honest take: The headline 0% platform fee masks a more complex cost picture. JustGiving charges approximately 1.9% + 20p card processing and a 5% Gift Aid processing fee. Its default suggested tip prompt of around 17% has been the most-criticised pricing pattern in UK fundraising press, with coverage from Money Saving Expert and BeCleverWithYourCash documenting that many donors believe the platform fee has been added without their knowledge. This conversion drag is well documented among small UK charities. JustGiving has been owned by Blackbaud since 2017.
UK fees: 0% platform fee headline; 1.9% + 20p card processing; 5% on Gift Aid value claimed; default ~17% suggested voluntary contribution prompt.
Capterra: 4.7 | G2: 4.6
Cash is dying at UK community events. A village hall or PTA running a summer fete increasingly needs a card reader at every stall, not just the entrance. SumUp and Zettle dominate the UK fete and charity-shop point-of-sale market: both offer low-cost hardware (card readers from around £19 to £29), a familiar tap-and-pay experience for donors, and straightforward daily payouts.
GoodBox offers a dedicated contactless donation device designed specifically for charities, popular at churches, museums, and visitor attractions where a fixed-installation tap-to-donate point is needed. See the live Zeffy vs GoodBox comparison for current fees.
Honest take: SumUp and Zettle apply standard commercial rates (SumUp: 1.69% per transaction; Zettle: 1.75% per transaction on most UK cards). There are no charity discounts. They do not offer Gift Aid handling, donor records, or integration with a fundraising CRM. They are the right choice purely for in-person card acceptance at an event where you need reliable hardware.
For event tap-to-pay without the per-transaction cut, Zeffy also offers Tap to Pay for in-person donations and event payments: free, with no card reader to buy and no per-transaction fee.
Gift Aid is the single most valuable tax mechanism available to UK charities and the main reason a UK charity's payment processor choice matters beyond the fee rate alone.
When a UK taxpayer makes a Gift Aid eligible donation, your charity can reclaim 25p from HMRC for every £1 donated. A £100 donation becomes £125 for your cause at no extra cost to the donor. Over a fundraising year, Gift Aid can add tens of thousands of pounds to a mid-sized charity's income.
Official HMRC guidance on Gift Aid sets out the full requirements.
To make a valid Gift Aid claim, your charity needs:
Higher-rate and additional-rate taxpayers can also claim the difference between basic rate and their own rate through Self Assessment.
Gift Aid does not apply to:
The Gift Aid Small Donations Scheme (GASDS) allows charities to claim a 25% top-up on small cash and contactless donations of £30 or less, without a written declaration, up to £8,000 in eligible small donations per tax year. This is particularly useful for fetes, collection buckets, and contactless giving at events.
For technical detail on charity tax, the Charity Tax Group is the independent reference used by charity finance professionals.
Zeffy captures Gift Aid declarations at the point of donation, stores records to HMRC's six-year retention standard, and provides HMRC-compliant donor records. Most payment-only tools (Stripe, PayPal, GoCardless, SumUp, Zettle) provide no Gift Aid handling: your charity must collect declarations separately and submit claims via Charities Online yourself.
Every processor on this list works. The right one depends on three questions: how much you raise, how you raise it, and how much fee leakage you are willing to accept.
If you raise primarily online and want every pound to reach the cause, the tip-funded model is the only one that achieves a true £0 take-rate, and Zeffy is the only platform open to every registered UK charity without an application review. If you raise primarily through regular giving and Direct Debit, GoCardless (whether standalone or via an integrated platform) is the UK rail most fundraising professionals rely on. If you need raw payment rails for a custom build, Stripe UK at 1.5% + 20p is the cleanest option.
For most small to mid-sized UK charities asking "is there a cheaper option?" the answer is not cheaper. It is free.
The stacked-tool problem is real. A charity running a fete ticket sale (Ticket Tailor), an autumn appeal (JustGiving), a Christmas raffle (Crowdfunder), and a sponsored 5K (another platform) is paying four separate sets of fees and managing four separate supporter records. Zeffy consolidates that stack: fundraising, ticketing, memberships, raffles, auctions, and supporter management in one free platform, with Gift Aid handling built in.
Most platforms described as "free for charities" remove their own platform fee but still pass through the underlying card processing charge, typically 1.5% to 2.9% per donation. Zeffy is the only platform on this list that absorbs both the platform fee and the Stripe processing fee, so 100% of a donation reaches your charity. The honest test is to ask what your charity keeps from a £100 donation before any donor opt-in.
Yes. Zeffy is available to registered charities and not-for-profit organisations in the United Kingdom. The platform includes Gift Aid declaration capture, HMRC-compliant donor records, small-society-lottery-aware raffle tooling, and alignment with the Fundraising Regulator Code of Fundraising Practice. There is no application review: if your organisation is registered, you can sign up and start raising immediately.
Yes. Zeffy runs on Stripe under the hood and covers every Stripe fee, so your charity never pays it. Stripe is the same payment rail used by Ticket Tailor, TicketSource, and Enthuse. Zeffy absorbs the Stripe processing cost as part of its tip-funded model, which is why there is no per-transaction charge to your charity.
Zeffy accepts major credit and debit cards, Apple Pay, Google Pay, and bank transfers. In-person donations can be taken via Tap to Pay directly from a phone, with no card reader required.
Zeffy captures Gift Aid declarations at the point of donation and stores records to HMRC's six-year retention requirement. This means your charity has the declaration data it needs to submit Gift Aid claims via HMRC Charities Online. Note that Gift Aid does not apply to raffle ticket purchases, event tickets at fair value, or auction lots. For official guidance on Gift Aid, see HMRC's Gift Aid page.
Zeffy complies with UK GDPR and the Data Protection Act 2018. The platform has a UK data-controller relationship and handles donor personal data in line with ICO requirements. If data protection compliance is a gate for your charity's adoption decision (as it is for many UK organisations), Zeffy's privacy documentation is available to review before you commit.


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